Since 1994, Murray Homes has been building luxury spec homes on and around Sarasota’s waterfront and island locations. We offer a comprehensive team of veteran luxury home builders, local real estate market experts, and the area’s best designers and architects who identify exceptional opportunities and develop them into landmark homes that exceed homeowner expectations and investor needs alike.

Why Build Spec With Murray Homes:

Luxury Spec Home Builders

Premier Locations For Spec Home Investment

Luxury Spec Home Builders


As one of the US and Florida’s most sought-after residential locations, Sarasota offers many speculative building opportunities in the luxury, custom, and waterfront markets. For a savvy speculator, one of the most important choices is to partner with an educated and experienced build team.

Decades Of Experience Building Sarasota Spec Homes

Luxury Spec Home Builders

Luxury Spec Homes On Bird Key Since 1994

Murray Homes started in “Spec Construction” in 1976 in the UK, working in the single and multi-family markets. In 1994, we were the first company to build a spec home on Bird Key.

Since then, we have established ourselves as the market leader for building luxury waterfront homes in Sarasota, including many successful speculative builds for clients seeking ROI on their real estate investments.

We welcome talking to anyone interested in spec investments and are happy to meet and share our thoughts on current market opportunities.

Luxury Spec Home Builders

Market Opportunities

We welcome talking to anyone interested in spec investments and are happy to meet and share our thoughts on current market opportunities

Luxury Spec Home Builders

Specialist Real
Estate Partner

Luxury Spec Home Builders

Bev Murray

Broker - Associate, Realtor®
BHHS Chairman’s Circle Diamond (2021)

  • Certified Luxury Home Marketing Specialist®
  • BHHS Luxury Collection Specialist
  • Certified Relocation Professional®
  • RBC Cross Border | Referral Channel
  • BSc (Hons) Modern Languages & Marketing
  • Post Graduate Diploma in Retail Management

Bev Murray has worked as a highly successful realtor in Sarasota since moving from the UK in 1999. Alongside sister company Murray Homes, she is responsible for over $400million of real estate bought, sold and built in the area. Specializing in residential and vacant land purchasing and development sales, she was ranked in the top ½ of 1 percent of over 50,000 Berkshire Hathaway HomeServices agents nationwide in 2021.

Frequently Asked Questions

What is a spec home?

A spec home is a speculative project in which the speculator hires an architect and builder to design and build a new house that is appealing to the market and with a view to selling it at the best price. Most US buyers want to see a finished product before they buy, whereas, in Europe, buyers tend to commit to plans that give certain advantages to changing elements/designs.

Is a spec home a good investment?

It can be a very lucrative investment if market considerations are considered and the team involved are educated on the project goals. Murray Homes has been doing this for a long time, and as a spec partner, we have a great understanding of the market economy and minimize risks accordingly.

How do I choose the right spec project?

Speculating on where and what to build is a risk. You will need a knowledgeable real estate professional and builder to help you identify and assess each parcel of land and establish the “best use” scenario. Murray Homes, in tandem with Bev Murray, top producing luxury real estate professional, are both experienced in land procurement and development.

Is there a demand for luxury spec homes in Sarasota?

In the past few years, our luxury market has been driven by a demand for “move-in ready” luxury homes built with lifestyle and good design in mind. Many buyers have neither the time nor the inclination to be involved in building a vacation home and would rather pay a premium for a ready-to-go home than start from scratch. Our team will help you differentiate between what you could build and what you SHOULD build for the end user. The trend for high-end luxury move-in homes looks set to continue as high-wealth individuals choose to make Sarasota and the barrier islands their home.

Why partner with Murray Homes on a spec home build?

For the savvy speculator, one of the most important choices is to partner with an educated and experienced design and build team. Murray Homes has firsthand experience of the market conditions, the ability to seek out untapped areas and opportunities, and employs a conservative approach to design and build cost and revenue forecasts.

Superior Client Service

The Murray Homes team is responsive to our client's needs and transparent about all aspects of every project. Since 2013, our team has won the Best Of Houzz Service + Design awards every year.

Luxury Spec Home Builders

In the coastal city of Sarasota, Florida, Steve Murray has made a significant mark in the custom home-building scene through his company, Murray Homes. With a history deeply rooted in construction and real estate, Steve’s commitment to quality and keen design sense has positioned Murray Homes as a symbol of luxury in Sarasota. 

Where it all started:

Like many before us, the love affair with Sarasota and the Gulf Coast lifestyle began with visits to the area. Steve’s father, a master builder of luxury homes in London, had semi-retired here. Steve and his wife Bev spent many happy vacations visiting Sarasota as a young married couple and with each visit they grew to love the area more and more, enjoying the company of other expats and locals alike. 

After traveling back and forth for a few years in the late 1990’s, Steve and Bev knew it was where they wanted to raise a family and build a business.  It was clear that there was tremendous growth potential for new homes in Sarasota, and the market was set to explode. So, for Steve, who already had a proven track record in construction and real estate back in the UK, it was a dream to transfer his skill set, passion, and creativity to sunnier shores!  

And so the Murray Homes story began in 2001!

Home Is Where The Heart Is:

Our vision is not just about constructing houses; it’s about creating homes that exude warmth, comfort, and a sense of belonging. We are proud to have built over 120 custom homes and estates for clients ranging from young professional families to retirees, sports professionals, and Fortune 500 CEOs.

As we continue to go from strength to strength, we have recently won awards for several high-end renovations and remodels on multi-million dollar Bay area properties, once again turning a house into a home to be enjoyed precisely how the owner has specified!

The Personal Touch:

One key element that sets Murray Homes apart is our dedication to understanding each client’s unique aspirations. We believe in the power of collaboration, working closely with homeowners, architects, and interior designers to ensure that every project truly reflects the client’s vision. This personalized approach has earned Murray Homes a reputation for turning dreams into reality, one meticulously crafted home at a time.

Form, Function and Sustainability:

Fueled by an unwavering passion for creating spaces beyond the ordinary, our commitment to excellence and a keen eye for design have transformed Murray Homes into one of the most unique and qualified luxury home builders, land developers and waterfront construction specialists. Whether it’s a waterfront estate, a modern marvel, or a classic villa, here at Murray Homes we continue to shape the architectural landscape of Sarasota, setting the standard for elegance and sophistication.

However, beyond the physical structures, we are deeply involved in sustainable and eco-friendly building practices. We understand the importance of responsible construction in today’s world, and Steve and the team employ innovative techniques and materials to minimize environmental impact without compromising on luxury or functionality. This commitment to sustainability aligns Murray Homes with the evolving demands of modern homeowners who understand and seek elegance alongside a conscientious approach to construction.

Modern Family:

In addition to his success as a custom home builder, Steve actively contributes to the Sarasota community. His philanthropic efforts have positively impacted local charities, educational initiatives, and community development projects, including Big Brothers Big Sisters of the Suncoast.

As a family, Steve and Bev and their three boys, Will, Jack and Oliver, enjoy high school soccer, scuba diving, sailing and skiing. By setting positive examples of kindness and responsibility and being good role models, the Murray boys are a testament to their parent’s dedication to family time, and the whole family actively participates in shaping the future of Sarasota, fostering a sense of giving back to the community.

All Work And No Play:

Although time away from building homes and busy family life is at a premium, Steve, through SLR Motorsports, loves nothing more than to race his Spec Miata at Sebring and Daytona as often as he can!

Our Legacy Trail:

We love Sarasota and the Gulf Coast and believe in the power of connection and community. We aim to continue our legacy in Sarasota, not just about the structures we build, the dreams we realize, and the communities we strive to enrich. We want Murray Homes to stand as a beacon of excellence, a testament to the power of passion, collaboration, and a relentless pursuit of perfection in custom home building.