The MurrayCollection

Luxury Spec Home By Murray Homes Sarasota



Premier Locations For Spec Home Investment

As one of the US’ and Florida’s most sought after residential locations, Sarasota offers many types of speculative building opportunities in the luxury, custom and waterfront market, and for a savvy speculator one of the most important choices is the partnership with an educated and experienced build team.

Luxury Spec Homes On Bird Key Since 1994

Murray Homes started in “Spec Construction” in 1976 in the UK in the single and multi family markets and were the first company to build a spec home on Bird Key in 1994.

Since that time we have established ourselves as the market leader for building, luxury, waterfront homes in Sarasota, including many successful speculative builds for clients seeking ROI on their real estate investments.

Market Opportunities

We welcome talking to anyone interested in spec investments and are happy to meet and share our thoughts on current market opportunities


Bev Murray has worked as a highly successful realtor in Sarasota since moving from the UK in 1999. Alongside sister company Murray Homes, she is responsible for over $400million of real estate bought, sold and built in the area. Specializing in residential and vacant land purchasing and development sales, she was ranked in the top ½ of 1 percent of over 50,000 Berkshire Hathaway HomeServices agents nationwide in 2021

Bev Murray

Broker - Associate, Realtor® BHHS Chairman’s Circle Diamond (2021)
Certified Luxury Home Marketing Specialist® BHHS Luxury Collection Specialist Certified Relocation Professional® RBC Cross Border | Referral Channel BSc (Hons) Modern Languages & Marketing Post Graduate Diploma in Retail Management

Frequently Asked Questions

What is a spec home?

A spec home is a speculative project where the speculator hires an architect and builder to design and build a new house that is appealing to the market, with a view to selling it at the best price. Most US buyers want to see a finished product before they buy, whereas In Europe buyers tend to commit to plans which gives certain advantages to change elements / designs.

Is a spec home a good investment?

It can be a very lucrative investment, if market considerations are taken into account and the team involved are educated in the project goals. Murray Homes has been doing this for a long time, and as a spec partner we have a great understanding of the market economy and minimize risks accordingly.

How do I choose the right spec project?

Speculating on where and what to build is a risk. You will need a knowledgeable real estate professional and builder to help you identify and assess each parcel of land and establish the “best use” scenario. Murray Homes, in tandem with Bev Murray, top producing luxury real estate professional, are both experienced in land procurement and development.

Is there a demand for luxury spec homes in Sarasota?

Our luxury market in the past few years has been driven by a demand for “move-in ready” luxury homes that are built with lifestyle and good design in mind. Many buyers have neither the time or the inclination to build a vacation home, and would rather pay a premium for a ready to go home than start from scratch. Our team will help you differentiate between what you could build, and what you SHOULD build for the end user. The trend for high end luxury move in homes looks set to continue as high wealth individuals choose to make Sarasota and the barrier islands their home.

Why partner with Murray Homes on a spec home build?

For the savvy speculator build and design team one of the most important choices is the partnership with an educated and experienced build team. Murray Homes has firsthand experience of the market conditions, the ability to seek out untapped areas and opportunities, and employs a conservative approach to to design, build cost and revenue forecasts.

Superior Client Service

Murray Homes team is responsive to our clients needs and transparent at all aspects of every project. Our team has won best Best Of Houzz Service + Design awards every year since 2013.

CotY Tampa Bay Winner Home Of The Year Best Of Houzz Parade Of Homes Aurora Award Winner